Open AccessThe impact of branding on purchasing decision-making in mall shopping and online shopping
Author(s) -
Aulia Agung Dermawan,
Harmein Nasution,
Muhammad Haikal Sitepu
Publication year - 2020
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/801/1/012146
Subject(s) - purchasing , computer science , analytic hierarchy process , table (database) , online and offline , process (computing) , shopping mall , advertising , decision making , marketing , path (computing) , operations research , business , data mining , engineering , programming language , operating system