Open AccessCity branding. Features of urban image design
Author(s) -
Tatiana V. Karakova,
Anna Yu. Zaslavskaya,
Elena Smolenskaya
Publication year - 2020
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/775/1/012040
Subject(s) - tourism , novelty , urban design , architecture , inclusion (mineral) , face (sociological concept) , set (abstract data type) , landmark , urban planning , sociology , architectural engineering , urban environment , aesthetics , environmental planning , computer science , civil engineering , geography , visual arts , engineering , social science , psychology , art , artificial intelligence , archaeology , social psychology , programming language
In the article the authors consider the foundations of the methodology related to the creation of the “urban brand,” as well as methodological approaches to solving the set of environmental problems, which play a significant role in forming an authentic image of the city and increasing attention to the urban environment on the example of a specific conglomerate, including for attracting tourist flows. The novelty of the author’s approach is evident in the integrated consideration of the issue with the inclusion of multifunctional programs and interaction of various disciplinary fields, including issues related to graphic art, urban environment improvement, history, literature, philosophy and architecture. The development of the brand of the modern city is seen by the authors in the implementation of various historical and cultural urban scenarios taking into account socio-economic indicators and the involvement of design technologies capable to create a “new face of the city» including landmark historical spaces and objects that increase the complex status of the place in the city scenario.