Open AccessMedia technologies in shaping urban identity
Author(s) -
Tatiana V. Karakova,
A J Zaslavskaya,
J I Radulova,
Yulia S. Vorontsova
Publication year - 2020
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/775/1/012038
Subject(s) - identity (music) , new media , architectural engineering , space (punctuation) , emerging technologies , digital media , sociology , advertising , media studies , business , aesthetics , engineering , computer science , art , world wide web , artificial intelligence , operating system
The modern city is the city of media, various digital networks and media technologies exist in it and for a long time stopped being only instruments of advertizing and communication - today they dictate to citizens a way of life and ideas of time and space, influence city planning and architectural fashion. Media technologies used everywhere have a significant impact on the formation of urban environment identity and are seen as a base for the improvement of urban image and branding.