Open AccessInternet influence to marketing activities and digital media
Author(s) -
Jingxuan Fang,
Wei Xiong
Publication year - 2020
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/768/5/052036
Subject(s) - digital marketing , the internet , marketing , business , marketing research , digital media , marketing management , advertising , computer science , world wide web
With internet development, traditional marketing tools are influenced very much. Digital media is growing fast with computer technology and network rapid development. Traditional marketing activities and tools are analysed and compared with modern marketing means in the paper. Based on the relevant analysis, more suitable and efficient marketing activities should be used very well in the market.