Open AccessInformation Construction of Brand Marketing System in the Internet Era
Author(s) -
Wenqing Li
Publication year - 2020
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/750/1/012058
Subject(s) - business , marketing , return on marketing investment , digital marketing , marketing management , marketing strategy , marketing research , marketing mix , brand awareness , brand management , brand equity , marketing effectiveness , business marketing , advertising
Brand marketing is an important marketing strategy. Through marketing, it enables customers to recognize the brand and products of the enterprise, which can greatly improve the brand awareness of the enterprise. At the same time, it improves the customer’s concern and demand for products, so as to achieve good and sustainable profit growth for the enterprise. In order to gain a good competitive advantage, an enterprise must build a high-grade marketing concept. In marketing, the marketing network is not the bigger the better, but to make full use of brand symbols, so as to build an invisible marketing network in the hearts of the public and deliver products to the hearts of consumers. Through brand marketing, consumers are willing to pay for products, and to recognize enterprises and brands. In today’s Internet era, enterprises should pay more attention to the information construction of brand marketing system, and integrate Internet thinking into brand marketing strategy, so as to further improve the marketing effect.