Open AccessCity brands: identity in the urban environment
Author(s) -
Yu. V. Gorgorova
Publication year - 2019
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/698/3/033030
Subject(s) - brand identity , identity (music) , urban environment , advertising , representation (politics) , place identity , sociology , geography , marketing , architectural engineering , business , aesthetics , urban planning , engineering , civil engineering , political science , environmental planning , art , politics , law
Global experience of designing the urban environment based on the city brand concept is analyzed in the article. Examples of the city brand visual representation are considered. Examples when the color is the main city brand concept. Experimental design results of the urban environment, made on the basis of the city brand are shown.