Open AccessResearch on design, production and sales factors of mobile phone based on online review analysis
Author(s) -
Tianlu Zhu,
Zixuan Wang
Publication year - 2019
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/688/5/055004
Subject(s) - mobile phone , product (mathematics) , descriptive statistics , production (economics) , computer science , advertising , phone , preference , business , marketing , statistics , telecommunications , mathematics , linguistics , geometry , philosophy , economics , macroeconomics
Based on the relationship between mobile online review elements and mobile product stages, this paper extracted the online review data of four mobile phones on the online shopping platform. The SPSS logarithm was used for descriptive statistics and cluster analysis, and an indicator system of purchase decision factors based on mobile phone design, production and sales was established. Finally, relevant countermeasures and Suggestions are put forward for enterprises and shopping platform from the perspectives of mobile phone design, production and sales, by analyzing the index system and the consumer preference of the target user group.