A new approach to identify the target market of new gateway airports | Zendy

Zheqing Wang | Zendy; Jing Lu | Zendy; Cheng Lv | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

A new approach to identify the target market of new gateway airports

Author(s) -

Zheqing Wang,

Jing Lu,

Cheng Lv

Publication year - 2019

Publication title -

iop conference series materials science and engineering

Language(s) - English

Resource type - Journals

eISSN - 1757-899X

pISSN - 1757-8981

DOI - 10.1088/1757-899x/688/2/022043

Subject(s) - tourism , market segmentation , multinomial logistic regression , air travel , transport engineering , computer science , business , international airport , aviation , geography , marketing , engineering , archaeology , machine learning , aerospace engineering

Benefiting from the Belt and Road initiative, China experiences the flourishing cross-border trading and tourism. Meanwhile, explosive air transport demand arises in Chinese Bay Area as its strategic position on the Belt and Road. As an important infrastructure in Chinese Bay Area, Hong Kong-Zhuhai-Macao Bridge has connected Zhuhai airport and Hong Kong airport. As a result, we firstly propose a new international transfer mode called “air-bus-air”. In order to identify the target market of “air-bus-air”, a path choice model is established integrating multinomial logit model and latent class model and validated by path choice data. Test results indicate that a latent class model with three segments performs best and this method is effective in improving the accuracy of market segmentation.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research