Open AccessThe four factors influencing media architecture
Author(s) -
Галина Птичникова,
Alexey V. Antyufeev
Publication year - 2019
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/687/5/055026
Subject(s) - architecture , digital media , social media , computer science , object (grammar) , visualization , mass media , multimedia , new media , information architecture , human–computer interaction , world wide web , information system , engineering , advertising , artificial intelligence , visual arts , business , art , management information systems , electrical engineering
Media architecture includes various objects (buildings, constructions) with any form of information, interactive and dynamic image technology, which are designed for information exchange of urban community. By means of digital media new architecture changes its external image and social role of public spaces of the city. The capabilities of a media object to influence the consciousness of a person and the urban environment are greatly enhanced by a wide range of visual and dynamic effects. The article deals with the aesthetic characteristics of media objects, on examples of a number of implemented projects. The aim of the work is to study factors influencing media architecture. The authors highlight the factors that drove the creation of media architecture: digital technology; media development; visualization of culture; Mass culture.