Open AccessInformation support for trade with the use of a conversion funnel
Author(s) -
С. М. Сергеев,
Tatyana Kirillova
Publication year - 2019
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/666/1/012064
Subject(s) - funnel , set (abstract data type) , work (physics) , computer science , transformation (genetics) , digital transformation , operations research , industrial organization , knowledge management , business , marketing , engineering , world wide web , mechanical engineering , biochemistry , chemistry , gene , programming language
A contemporary tendency of providing commercial activity with ways of digital communication is related to solving the problem of online trade forecasting with the help of customers’ feedback. At the same time introduction of e-commerce and wide exploitation of information technologies led to transformation of traditional sales funnel. This work is devoted to the research of the conversion funnel as the next step of leading indicators system’s implementation to the trade activity. The results of elaborated formalized mathematical model are stated, an example of calculation is set. The results of research are aimed to provide managers of commercial enterprises with a convenient method of sales analysis and operating activity’s organization.