Open AccessBig Data Impact in Development E-Commerce
Author(s) -
Yayah Sutisnawati,
W K Maulani
Publication year - 2019
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/662/3/032054
Subject(s) - big data , asset (computer security) , business , e commerce , affect (linguistics) , business analytics , data science , marketing , computer science , electronic business , business model , world wide web , data mining , computer security , linguistics , philosophy
The purpose of this research is to enable a business to have access to an amount of larger data, and some of that information comes from an e-commerce business. The literature review method was used to describe how big data Analytics can affect to an e-commerce business. Big Data is a good asset for sales and marketing because there is valuable information from tons of data. The result from this research is that Big Data improved shopping experiences, customer satisfaction, and increase sales. The conclusion of this study is that Big Data Analysis in E-commerce can help improve customer experience and help make the right decisions in business.