Open AccessSocial Media Opportunities as a Culinary Business
Author(s) -
Rizki Zulfikar,
Aisah Asnawi
Publication year - 2019
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/662/3/032035
Subject(s) - social media , scope (computer science) , order (exchange) , business , work (physics) , power (physics) , public relations , advertising , marketing , political science , engineering , computer science , mechanical engineering , physics , finance , quantum mechanics , law , programming language
Social media is now straightforward to use and accessible for anyone including in the business world as a market opportunity. The purpose of this scientific work is to explore the use of social media in attracting consumer’s attention to the culinary business as a promotional medium. In this scientific work the author used descriptive methods that provided a detailed description of the matter in writing. The results of the writing made to see the scope of social media influence the selling power of the culinary business. The discussion in this study refers to social media studies that foster business opportunities which focus on the culinary world. In conclusion, social media has a massive chance in the culinary business to fascinating consumers. Also, promoting in social media lessen the promotional costs than promoting conventionally, it is making the entrepreneurs easier in order to offer their products to public.