Open AccessUser Interface Design of Mobile-based Commerce
Author(s) -
O. A. Supriadi
Publication year - 2019
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/662/2/022047
Subject(s) - user interface design , user interface , human–computer interaction , computer science , interface (matter) , user experience design , interface metaphor , natural user interface , mobile device , world wide web , mobile commerce , operating system , bubble , maximum bubble pressure method
Current research regarding user interface has shown that successful interaction between e-commerce component and the end-user is related to a readable, perceivable user interface (UI). The purpose of this paper analyzes the design principles of the user interface used in popular e-commerce by using guidelines derived from previous researches and field survey. By using the variables, this research evaluated mobile-based commerce user interface through a case study, and how it affected the end-user expectation and acceptance. The result shows that popular m-commerce is aware of effective user interface used in its mobile app and that it applies UI basic principles on designing the app.