Open AccessA Discussion on Furniture Rental Service for Urban Migrants in China——From the Gain of a Lifestyle Design Research in Hong Kong & Beijing
Author(s) -
Yuwen Du
Publication year - 2019
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/616/1/012034
Subject(s) - beijing , renting , china , service (business) , space (punctuation) , taste , advertising , business , marketing , consumption (sociology) , function (biology) , sociology , geography , psychology , engineering , computer science , civil engineering , social science , archaeology , neuroscience , operating system , evolutionary biology , biology
This article describes the results of a study on lifestyle design research in relation to the consumption of space & furniture of the urban migrants in China. The methodology adopted was based on online investigations of life patterns and residential situations of the straits and desires concerning with furniture and space. The results showed that Chinese urban migrants might be a suitable audience for renting furniture service, while the persona ‘Artistic Youth’ seems to be the most potential consumer group. The study found that an adequate service should be considered with Functional categories, Styles, Grade, Price and Accessory products, then a viable furniture rental model was initially conceived. The study also proposed the different emphases on furniture rental service between Hong Kong and Beijing: HK’s would focus on practical function and full use of space, BJ’s should pay more attention to whether it can improve the quality and taste of living.