Open AccessA New Way of Inheriting Traditional Culture: A Case Study of the Design of Cultural and Creative Products of Laolongkou Wine Industry in Shenyang City
Author(s) -
F. Lyu,
Xiao Cheng,
Jinyan Yan,
Xiaoqing Yang
Publication year - 2019
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/573/1/012099
Subject(s) - craft , restructuring , commodity , value (mathematics) , creative industries , creativity , sociology , constructive , aesthetics , visual arts , engineering , business , political science , art , law , process (computing) , computer science , finance , machine learning , operating system
With the restructuring of commodity economy and society, the value of cultural and creative products in spreading the history and culture of the industry is increasing. By mixing culture and design, they have sufficient expressiveness in art. This paper explores the constructive significance of art language in cultural and creative products in terms of eliminating cultural dross, enhancing artistic self-confidence, and the social and market recognition by taking the national craft, expressions and artistic elements of cultural and creative products in Laolongkou wine industry.