Open AccessModern Product Image Design from the Perspective of Corporate Culture
Author(s) -
Guidan Yao
Publication year - 2019
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/573/1/012094
Subject(s) - product design , product (mathematics) , perspective (graphical) , organizational culture , business , new product development , china , value (mathematics) , marketing , sociology , computer science , political science , public relations , artificial intelligence , mathematics , law , geometry , machine learning
Corporate culture is playing an increasingly important role in today’s society and has drawn attention from all walks of life. From the perspective of corporate culture, the article analyzes the relationship between corporate culture and modern product image design, and discusses the relevant content of corporate culture into modern product image design principles. The purpose is to reflect the value of corporate culture by studying the mutual integration of corporate culture and modern product image design, so that the product has its own characteristics, advanced nature, and the times, exploring the breakthrough point of modern product image design, promoting the design of modern product image in China, bringing new opportunities and challenges for the design of modern product image in China, and bringing different experiences to the public.