Open AccessSwot analysis of sports town construction in hubei province
Author(s) -
Wei Mao
Publication year - 2019
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/573/1/012091
Subject(s) - swot analysis , connotation , investment (military) , tourism , business , capital investment , advertising , geography , marketing , economy , political science , economics , finance , linguistics , philosophy , archaeology , politics , law
This paper first shows the connotation of sports town and its significance to HuBei province, after that, the author adopts literature review and field investigation, swot analysis is carried out on the construction environment of hubei sports town, this paper points out the advantages and disadvantages, opportunities and challenges of the construction of sports town in hubei province, and according to the actual situation of hubei sports town construction, puts forward the city cluster and beautiful countryside of high planning sports characteristics of small town construction; in the sports industry, and the integration of a number of functions such as tourism; relax the investment restriction of sports town and attract the investment of social capital; with the thinking of operation to create sports town colorful sports; innovate the propaganda mode, pay special attention to the construction path that uses new media.