Open AccessThe Importance of Design Management to Brand Strategy
Author(s) -
Wentao Jia,
Min Li,
Tingyu Wan
Publication year - 2019
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/573/1/012082
Subject(s) - brand management , business , design management , status quo , design strategy , marketing , process management , globalization , strategic management , management strategy , brand strategy , computer science , knowledge management , information management , economics , management , market economy , business administration
With the rapid development of economic globalization, more and more enterprises focus their development planning on the brand strategy. An excellent brand strategy should be supported by good design management, and a successful brand strategy comes from high-level design management. In this paper, the status quo of design management and the role of brand strategy are introduced. “MUJI” is taken as an example to illustrate that design management runs through the brand strategy and the importance of design management to brand strategy.