Open AccessEffects of brand, tariff, network on customer preference in telecommunication.
Author(s) -
Harmein Nasution,
Liasta Ginting,
Juliza Hidayati
Publication year - 2019
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/505/1/012100
Subject(s) - business , service provider , tariff , marketing , telecommunications service , sample (material) , competition (biology) , service (business) , preference , customer service assurance , customer advocacy , telecommunications , customer retention , advertising , service quality , service design , computer science , economics , ecology , chemistry , chromatography , biology , international trade , microeconomics
There are many service providers that offer telecommunication services. To win the competition, service providers must know their customer. Customer chose service provider’ products based on their preference. In this paper, discussed about effects of brand, tariff, and network to consumer while choose telecommunication service provider. This research was conducted by survey in Medan City by using sample 331 of prepaid customer. The paper show network is the highest corelation score. Network and brand have significant relation to customer preferences. To gain market share, service provider must maintain their network.