Environmental Vitality Study on Shophouse Area. Case study: Asia Mega Mas Shophouse Area, Medan

The vitality of the area is the ability of an area to survive. Vitality area can be seen from the life of the area approximately 24 hours. A vital and lively area certainly has a high activity in it. One element in the urban vitality is the environmental vitality that prioritizes physical characters. It has an important role in creating vitality in urban areas. High environmental vitality is not impossible to increase the economic, social and cultural vitality in an urban area. The purpose of this study is to identify what factors are related to the environmental vitality and find the correlation of each factor to the environmental vitality. The research method used is mixed methods that are descriptive evaluative and quantitative descriptive method. Descriptive evaluative in this study is used to identify environmental conditions in the area which is then compared with the frequency of the questionnaire results. While the quantitative method is used to get the level of correlation of each factor which is then interpreted. The number of samples in this study is 100 samples divided into 50 visitors and 50 owners. There are 4 (four) factors that correlate the environmental vitality that is a comfort, safety, secure, and pleasure. While the factor of pleasure is the most correlated factor from the visitor side of the area while regarding occupants of the secure factor is a factor that has a moderate level of correlation in the environmental vitality.