Open AccessMuseum dialogue as an important component of marketing communication of a brand
Author(s) -
Tatiana Melnik,
Оксана Андреевна Малетина
Publication year - 2019
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/483/1/012050
Subject(s) - interactivity , advertising , brand equity , brand extension , brand management , brand awareness , business , product (mathematics) , marketing , marketing communication , value (mathematics) , space (punctuation) , computer science , multimedia , geometry , mathematics , machine learning , operating system