Open AccessStudy on the influence factors of college students’ loyalty in PUBG game
Author(s) -
Zhenlin Xu,
Ming Xiang,
Lei Pang
Publication year - 2018
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/439/3/032059
Subject(s) - loyalty , psychology , consumption (sociology) , social psychology , advertising , marketing , business , sociology , social science