Open AccessGreen advertising, green brand image and green awareness for environmental products
Author(s) -
Doni Purnama Alamsyah,
Titin Suhartini,
Yayuk Sri Rahayu,
Irma Setyawati,
Oda I. B. Hariyanto
Publication year - 2018
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/434/1/012160
Subject(s) - environmentally friendly , brand image , green marketing , advertising , business , brand awareness , marketing , brand extension , brand management , consumer awareness , brand equity , ecology , biology