Open AccessRadio Frequency Identification (RFID) Application Analysis on E-Toll in Indonesia
Author(s) -
Rachmad Hidayat,
Akhmad Sabarudin
Publication year - 2021
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/1125/1/012050
Subject(s) - toll , database transaction , customer value , business , value (mathematics) , identification (biology) , marketing , radio frequency identification , brand image , queue , advertising , risk perception , perception , computer science , psychology , economics , computer security , statistics , mathematics , microeconomics , database , programming language , profit (economics) , genetics , botany , neuroscience , biology
This study researched the application of RFID applications to e-toll. This study analyzed the effect of perceived usefulness, brand image, and perceived risk to purchase decision either directly or indirectly with customer perceived value mediated. This research used Structural Equation Model (SEM) method. The results showed that there was significant influence perceived usefulness to purchase decision directly or mediated by customer perceived value. The effect of brand image on purchase decision directly was non-significant but significant if customer perceived value mediated. There was a significant direct influence perceived risk to purchase decision but non-significant if mediated by customer perceived value. Managerial implication of RFID application on e-toll was customer got easy of transaction, customer did not need to carry money while transaction and customer did not have long queue when did the transaction at toll gate.