Open AccessConsumers affection analysis of chocolate product using Kansei Engineering
Author(s) -
Dini Wahyuni,
Mariani Sembiring,
M. Zaky Hadi,
Irwan Budiman,
Kevin Fan,
Kevin Adhinata,
Harmein Nasution
Publication year - 2021
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/1122/1/012070
Subject(s) - affection , product (mathematics) , kansei , taste , temperament , advertising , respondent , product type , kansei engineering , psychology , consumer behaviour , marketing , business , social psychology , personality , computer science , mathematics , human–computer interaction , geometry , neuroscience , political science , law , programming language
Research on consumer affection is done to chocolate bar product. Every consumer has different comments on a product depending on the taste experience they once had, known as Kansei words. In this research, consumer’s Kansei was captured through interviews and social media, also identified by consumer temperament type using Temperament application. The results showed that more complete of consumer affection, detail and technical to become design elements, obtained through interviews while the use of social media is able to reach more comprehensive respondent. Temperament types need to be considered in product design to be more suitable with the wishes of consumers.