Open AccessA methodology to analyze undergraduate engineering student’scampus start-up activities and its scope of B2C companies
Author(s) -
M. Pradeep,
K.P. Satish
Publication year - 2021
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/1114/1/012062
Subject(s) - scope (computer science) , curriculum , profit (economics) , marketing , engineering management , engineering , business , sociology , computer science , pedagogy , economics , microeconomics , programming language
Business is passion for the educated youth in the current global market scenario. Youth have a vision on Business-to-Consumer venture for their profit growth. This is achieved by the acceptance and utilization of technology trends and are handled by engineering students. Curriculum projects of engineering students should be converted into useful products for the society through the business model. Innovative projects are happening in the campus, but scope of these projects scaled up into prototypes and its development in to marketable products is minimal. Most of these markets are in the electronics and information sciences arena. Mechanical Engineering stream has a huge potential that is waiting to be explored. The aim of this paper is to enhance discussion on the entrepreneurial inquisitiveness of mechanical engineering students to campus start-up and its possibilities for a Business-to-Consumer model. For that, final year undergraduate mechanical engineering students across Kerala, India has been selected.SEM was applied to a sample of 392 students from the APJ Abdul Kalam Technological University, across Kerala, India. The findings highlight the participation of mechanical engineering students on campus start-ups and its support from various organizations. The scope of start-up products from business to consumer is positively accepted.