Open AccessAnalysis of usability and user experience on the batik’s website design
Author(s) -
S. Hartomo,
T. S. C. Bakal
Publication year - 2021
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/1072/1/012051
Subject(s) - usability , attractiveness , web usability , quality (philosophy) , novelty , website design , business , marketing , advertising , world wide web , computer science , psychology , human–computer interaction , social psychology , philosophy , epistemology , psychoanalysis
Batik is one of Indonesia’s cultural heritage that has been recognized internationally such that this commodity is in demand by most local and international markets. For that reason, it is significant to promote and make an on offer to those markets in an effective and attractive way. E-marketing is a method of the company to communicate, promote, and sell products and services over the internet. However, some Batik industry in Indonesia has not applied this technique optimally though they have the website. It is indicated by a number of customers interacting with the company are still low which is around 3,735 visitors for 4 months. And they utilize the Batik’s website for only the tour, not executing the purchase. Thus, it is beneficial for evaluating the quality of the Batik website. The objective of this study is to analyze the usability and responsiveness level of one of the Batik websites in a certain company in Indonesia. Usability test and user experience method were utilized in this study where about the 30 experienced respondents is participated. Descriptive statistical analysis is conducted to explain the status of the website. Result of this study shows that the usability level of the existing Batik website is not effective, not efficient, not satisfaction. While the level of responsiveness is not responsive (Bad Level). This is indicated a score of attractiveness, perspicuity, efficiency, dependability, stimulation, novelty is 0.12, -0.25, -0.24, 0.12, 0.08, -0.20 respectively. The recommended design in this study is valid to satisfy the user requirements at 5% of significant levels statistically.