Open AccessThe effect of online food ordering to home based and non-home-based trip
Author(s) -
Leksmono Suryo Leksmono Suryo,
Vincentius
Publication year - 2020
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/1007/1/012063
Subject(s) - food preference , likert scale , purchasing , trustworthiness , meal , preference , order (exchange) , psychology , food away from home , marketing , advertising , grocery shopping , food choice , business , statistics , mathematics , social psychology , food science , medicine , economics , microeconomics , chemistry , finance , pathology , production (economics)
In general, people eat three times a day and in the past they either prepare the meal by themselves or make a travel to find the desired meal. As online transcation (including for food ordering) become more available nowadays, online food ordering may substitute ordinary food purchasing travel. This paper was prepared to reveal factors affecting the preference for online food ordering. 105 respondents were asked to fill online questionnaires. Responses were in Likert scale from 1 (strongly disagree) to 4 (strongly agree). A series of mean difference tests was conducted to compare the responses with 2.5 (the departure from disagree to agree). In general, level of services and level of trustworthiness were affecting the choice for order food online.