Open AccessDesigning a Medical Device Marketplace Business Model Using the Lean Startup Method
Author(s) -
Emma Oshaviani Annisya,
Taufiq Rochman
Publication year - 2020
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/1003/1/012144
Subject(s) - purchasing , quality (philosophy) , product (mathematics) , plan (archaeology) , software , computer science , business plan , business model , process management , engineering management , business , manufacturing engineering , marketing , engineering , operating system , philosophy , geometry , mathematics , archaeology , epistemology , history
Marketplace is a model of business where sellers and buyers do their selling and purchasing transactions online. Medical devices marketplace comes in application software that can be used as a place for promoting products that have a purpose to increase health quality in Indonesia. This application is called ‘MedMarket’ that stand for Medical-Market. The aim of this study is to design business processes that will be implemented and design product prototype according to market needs. So it can be solution to obtain various types of medical devices with good quality and competitive price in one application that will make it easier to look for the requested medical device. MedMarket is designed with lean startup method which consist of three stages: document the plan, identify the riskiest parts of the plan, and systematically test the plan to validate feedbacks from respondents. MedMarket has three main features which are verified sellers, products information, and the products are divided in several categories. Application’s prototype was designed with Adobe Xd software.