Open AccessBusiness Design and Feasibility of Puru Kambera Muslim Fashion Offline Store Establishment
Author(s) -
F Nurazizah,
Endang Chumaidiyah
Publication year - 2020
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/1003/1/012038
Subject(s) - online and offline , product (mathematics) , value (mathematics) , business , rank (graph theory) , marketing , sensitivity (control systems) , advertising , computer science , engineering , mathematics , operating system , geometry , combinatorics , machine learning , electronic engineering
Puru Kambera is a creative business that sells women’s Muslim fashion products. It has been established since 2017 in Bandung through an online sales. The survey states that fashion is on the second-highest rank out of 16 creative industry subsectors in Indonesia. Along with Bandung that has known as a creative city and center of fashion. Based on this condition, the company decided to establish Puru Kambera offline store. In this paper, business design and feasibility analysis are performed to find out whether the establishment of the offline store is feasible to run. The business design will be projected for 5 years with MARR value of 9.40%. While the feasibility analysis is performed based on market, technical, and financial aspects. The feasibility calculation result show NPV of IDR 356,595,609, IRR in 35%, and PBP for 3.428 years, it can be concluded that Puru Kambera offline store establishment is feasible. Furthermore, sensitivity analysis is also performed to find out the business conditions if there are some undesirable changes occur. The sensitivity analysis result shows that Puru Kambera offline store establishment is sensitive in increase of product cost at 8.20%, decrease of selling price at 5.61%, and decrease of demand at 17.72%