Open AccessDesign of Effective Positioning and Form of Front-of-Pack Nutrition Labelling on Food Products Based on Eye-Tracking Method
Author(s) -
Dilla Aulia Winarno,
Erlinda Muslim,
Boy Nurtjahyo Moch
Publication year - 2020
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/1003/1/012008
Subject(s) - eye tracking , nutrition facts label , labelling , front (military) , tracking (education) , food products , preference , advertising , computer science , business , marketing , psychology , optometry , medicine , food science , engineering , environmental health , artificial intelligence , mathematics , biology , mechanical engineering , pedagogy , criminology , statistics
Nowadays, Indonesian consumers are very lacking in attention to nutrition labels. This research focused on front-of-pack nutrition labelling. Based on a research conducted in US, Europe, Australia, and New Zealand, front-of-pack nutrition labels ease consumers to choose healthier food products. The objective of this research for the food manufacturers is as a recommendation of effective front-of-pack nutrition labelling, and for the consumers as a consideration to choose proper and healthier products. This research was begun with consumer preference questionnaire and was continued with eye-tracking. The results of questionnaire and eye-tracking were compared and were validated using eye-tracking. This research shows that the most effective front-of-pack nutrition label should be placed at upper left and using PDI (Percent Daily Intake) format.