Open AccessTiwul consumption preferences during the Covid-19 pandemic in Nganjuk, East Java, Indonesia
Author(s) -
Frizka Fitriana,
Nikmatul Khoiriyah,
Muhsin Mahfudz
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/924/1/012003
Subject(s) - consumption (sociology) , taste , agricultural science , preference , promotion (chess) , business , agricultural economics , food science , economics , biology , social science , sociology , politics , political science , law , microeconomics
Households in Indonesia consume rice as the main source of carbohydrates, but in some areas where cassava production centers, the source of carbohydrates is not only rice but also cassava and processed cassava, including tiwul . The purpose of this study was to analyze the preference for tiwul consumption for all carbohydrate foods and to analyze the share of tiwul expenditure on carbohydrate foods. The research was conducted in the village with the highest consumption of tiwul , namely Sudimoroharjo Village, Wilangan, Nganjuk, East Java, Indonesia. The research data using primary data were collected by direct interviews with 46 households. The research data includes tiwul attribute data consisting of color, taste, availability, and price. Also, data on consumption and expenditure of all carbohydrates consumed by the sample households, namely tiwul , rice, corn, cassava, sweet potato, and potatoes. Data analysis used expenditure share analysis and Conjoint analysis. The results showed that the share of tiwul expenditure was the second largest after rice (79.98%), tiwul (16.39%), potatoes (2.78%), sweet potato (0.54%), cassava (0.2%), and the smallest was corn (0.11%). The preference for tiwul consumption was dominated by taste, price, color, and availability with relative importance values of 49.89%, 30.48%, 10.02%, and 9.61%, respectively. Promotion of the Tiwul Consumption Movement is needed, especially for the young generation and children, to increase tiwul consumption and reduce household dependence on rice.