Open AccessApplication of technology to increase economic value and consumer preferences of tilapia, stingray and cow leather products
Author(s) -
Latif Sahubawa,
C R Atmoko,
Sudi Mariyanto Al Sasongko
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/919/1/012032
Subject(s) - stingray , tilapia , business , value (mathematics) , novelty , agricultural science , fish <actinopterygii> , fishery , commerce , biology , mathematics , philosophy , statistics , theology
Technological innovation in the business world can immediately increase the novelty, economic value, added value & market segment of commercial products. Preservation, tanning & processing technology can increase the novelty, economic value & market segment of commercial leather products. The objective of the research is to examine the impact of technological innovation on the economic value, added value & consumer preferences for fish leather products. This study uses market segmentation, value-added, consumer preferences and descriptive methods. The economic value of commercial fish skin products are as follows: (1) preservation technology produces economic value of fresh tilapia skin of IDR 3,000 per sheet, stingray skin of IDR 50,000 & cowhide of IDR 5,000; (2) tanning technology produces economic value for tilapia skin of IDR 7,500 per sheet, stingray skin of IDR 125,000 and cowhide of IDR 10,000; (3) the design and technology of processing a 3-in-1 tilapia skin wallet produces an economic value of IDR 300,000; 3-in-1 stingray skin wallet for IDR 400,000 & 3-in-1 cowhide wallet for IDR 240,000. The added value of the 3-in-1 tilapia skin wallets is IDR 441,000; stingray leather wallet which is IDR 650,000 & 3-in-1 cowhide wallet is IDR 235,000. The average value of consumer preferences for commercial tilapia, stingray & cow leather wallets are 85%, 90% & 75%. The highest consumer preferences are based on the attributes of color, shape and price.