Open AccessA Study on the potential of branding aspect in Balikpapan Kota District, Balikpapan City, Indonesia
Author(s) -
Rika Yuanita Pratama,
Mega Ulimaz
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/916/1/012020
Subject(s) - settlement (finance) , human settlement , urbanization , neighbourhood (mathematics) , service (business) , scale (ratio) , city area , geography , business , socioeconomics , economic growth , marketing , sociology , cartography , finance , mathematics , economics , payment , mathematical analysis , archaeology
Balikpapan is experiencing urbanization quite rapidly and has a role in residential development to accommodate the needs of its citizen. One of the strategic issues of settlements in Balikpapan is the settlements that have decreased in quality in settlement area. Based on the City Service Center System Plan of the Balikpapan Spatial Plan, Balikpapan Kota District functions as a Government Service Center, Trade and Service Center, Health Service Center, and Education Center in a City-wide Scale. Balikpapan Kota District Settlement Area is included in the area with a mild level of slum. Naturally, this will result in a shift in public perception of the area and, thus, undermines the image of the area or, arguably, the area does not have the essence of city branding value. Thus, it is necessary to study the potential in the aspect of branding in the Balikpapan Kota District Settlement Area. In achieving these objectives, an analysis related to the city’s branding aspects was carried out. The branding aspect approach in this study used the City Branding Hexagon approach. The analysis was conducted by means of quantitative descriptive method (scoring method). The results of this study provided a score from the branding aspect of the settlement area. The results of the branding aspects analysis in the Balikpapan Kota District have been identified from the neighbourhood, sub-district, and district scale. Balikpapan Kota District Settlement Area has the most substantial potential in the dimensions of Potential (2.90) and Prerequisite (2.76). There are two branding potentials but they are quite weak compared to the other aspects, which are the Presence (1.75) and Pulse (1.67) dimensions. Moreover, there are dimensions of Place (2.03) and People (2.50), which have potential that can be developed.