Open AccessPlanning in production of fat-and-oil products
Author(s) -
Olga Anichkina,
Е. А. Тихомиров,
Elena Artemova,
Elena E. Udovik,
N Maiga Surya
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/839/2/022035
Subject(s) - swot analysis , strategic planning , business , position (finance) , production (economics) , process management , industrial organization , profit impact of marketing strategy , strategic management , plan (archaeology) , marketing , strategic financial management , operations management , economics , finance , microeconomics , archaeology , history
The article discusses the possibilities of increasing the efficiency of the food industry company through the introduction of long-term strategic planning. The scheme of interaction of the company’s departments in terms of development of strategic planning has been composed. The conducted SWOT analysis defined that the optimal basic strategy for the company is the strategy of strengthening its position in the market. Assessment of competitiveness and analysis of management systems and strategic development showed that the management system of the company under consideration requires adjustment, taking into account the conditions of the internal and external business environment. Based on the studies, the corrective measures are proposed and composed into a strategic planning plan. The proposed measures are given an economic assessment, which confirm the growth of main economic parameters of the company and its strengthening in market.