Justification of the model for assessing the quality of services in agrotourism

The article is devoted to the substantiation of the methodology for assessing the quality of services in agrotourism. The main goal is to develop a model that would allow us to take into account all the nuances of assessing the quality of services, taking into account agricultural specifics. In this case, it is difficult to justify ways to improve efficiency, operating solely on economic performance indicators, both absolute and relative: gross income, gross output, net profit, profitability, and others. The presence of both quantitative and qualitative components in this case causes certain difficulties in assessing the efficiency of production. The assessment should include separate components related to the quality side – the service. In this case, it is a component that affects the attraction of additional sources of financing for the main activities of agricultural enterprises. The work is primarily devoted to small businesses – farms as attractive objects from a tourist point of view. In addition, from our point of view, small businesses are able to extract the maximum possible cumulative effect from the combination of basic agricultural activities and the provision of related services. The article presents a methodology for assessing the quality of services based on the SERVQUAL model and adapted for use in the field of agriculture.