Open AccessResearch on the Construction and Application Strategy of Precision Marketing Model for Industrial and Commercial Customers
Author(s) -
Yan Qin,
Guangyu Qin,
Qifeng Wei,
Yang Yang,
Yue Zou
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/831/1/012037
Subject(s) - topsis , electricity market , electricity , customer lifetime value , computer science , customer value , analytic hierarchy process , fuzzy logic , operations research , service (business) , profit (economics) , business , marketing , customer retention , service quality , microeconomics , economics , engineering , artificial intelligence , electrical engineering