Open AccessInformation Needs and Behaviour for Sustainable Farming Among Millennial and Progressive farmers
Author(s) -
Emi Widiyanti,
Ravik Karsidi,
Muhammad Indra Hadi Wijaya,
Prahastiwi Utari
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/828/1/012052
Subject(s) - general partnership , agriculture , marketing , business , product (mathematics) , quality (philosophy) , information needs , sustainable agriculture , agricultural economics , geography , economics , computer science , philosophy , geometry , mathematics , archaeology , finance , epistemology , world wide web
Continuous innovation towards a more sustainable agriculture is an important trend in today’s modern era. Farmers are consistently required to apply essential technologies in enhancing crucial farming practices, regardless of age. The purpose of this qualitative research, therefore, was to carefully examine the information needs and search behaviours of two major farm groups, termed millennial and progressive, using a multi-case study approach. Data were collected by conducting semi-structured interviews with selected participants, comprised of 10 millennial and 5 progressive farmers. Consequently, various trends in information needs and search behaviours in both cases, were discovered, by employing explanation technique. The results showed the millennial generation farmers were more inclined to source for materials on technology access and marketing partnership from diverse communities. Meanwhile, the progressives were known to explore data regarding technology and efforts to improve on farm product quality from the Agriculture Department as well as market insights from close network.