Innovative potential of the touristic-recreational sphere in the steppe regions of Russia in conditions of the current challenges

An assessment of innovative potential in the touristic-recreational sphere within the steppe regions in Russia is considered. Based on the author methodology (with selected indicators that the most complete reflect innovative potential), we marked out region – leaders, according to a level of innovative potential of the touristic-recreational sphere (the Republic of Crimea, Adygei, Sevastopol city) and outsiders (Volgogradskaya, Saratovskaya, Orenburgskaya oblasts). A final assessment of innovative potential is represented as a schematic map. A perspective plan “Innovative potential of the touristic-recreational sphere’ development in the steppe regions” was developed to effective progress of the touristic sphere and based on the following principal aspects: use of new recreational resources; regular updating and identification of new market outlets of touristic products; use of new techniques and technologies in the course of the realization of touristic products; construction of the system of scientific and human resources in the tourism; organization of event activities connected with the tourism (touristic exhibition, fairs, etc.). The conducted study will introduce in practice an optimized management strategy of the touristic-recreational sphere development in Russia’s steppe regions, taking into account the current challenges.