Open AccessCombination of canvas business model and blue ocean strategy in developing SMEs Jus Pala Morella
Author(s) -
Agung K Henaulu,
Sony Ardian,
A J Ely
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/807/2/022059
Subject(s) - business , nutmeg , marketing , restructuring , business plan , business model , competition (biology) , advertising , finance , ecology , medicine , traditional medicine , biology
This objective study to formulate and determine business strategies in an effort to develop SMEs Jus Pala Morella. With the abundance of nutmeg plantations in Leihitu District, especially in Morella Village, it is a good business opportunity to operate. There have been several types of the same business using products with the main ingredient being nutmeg, making the Tomasiwa Village Unit Cooperative as the main manager of the Jus Pala Morella products need to prepare careful planning to maintain market conditions. Canvas Business Model (CBM) is a tool that can be applied to restructure business planning. While the Blue Ocean Strategy (BOS) is the right business strategy in mapping out competition. The results showed that Jus Pala Morella needed to plan back its business, among others; 1) making derivatives from nutmeg juice such as jam 35.7% of the respondents are very necessary, 50.1% of the statements really need to be made, and 37.5% of the respondents stated that it is very necessary to produce nutmeg syrup; 2) variations in the taste of nutmeg juice, there are 42.9% of respondents stated that it really needs to be produced; 3) Ease of sales information must be reviewed, there are 75% of respondents stated that managers must provide sales information services, do not expect consumers to notify other potential customers; 4) Discounts of 28.6% of respondents stated that it is very necessary if the mass sales process (in large quantities). 5) 43.3% of respondents stated that they needed to make other packages such as glass bottles, and 6) Reduce the use of natural preservatives as many as 34.8% of respondents said it is very necessary. In addition, with the same competitors, the strategy that must be taken into account by Tomasiswa Village Unit Cooperative is to redesign the packaging and make variations in flavors according to those in CBM and BOS. Discount and drop shippers need to be considered.