Open AccessDevelopment strategy to improve beef cattle business in Pati Regency
Author(s) -
Aldhony Nurdiansyah,
Agus Setiadi,
Siwi Gayatri
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/803/1/012061
Subject(s) - business , beef cattle , product (mathematics) , agriculture , productivity , agricultural science , production (economics) , livestock , government (linguistics) , general partnership , focus group , order (exchange) , product marketing , marketing , marketing strategy , economic growth , economics , finance , geography , linguistics , philosophy , geometry , mathematics , environmental science , archaeology , forestry , macroeconomics
Most of beef cattle farmers in Pati Regency are dominated by smallholder farming system. The research was conducted to determine the alternative strategies for the development of beef cattle business in Pati Regency. Focus Group Discussion (FGDs) was used in this research for data collection. Based on the results, FGDs had benefit to formulate strategies in order to increase beef cattle sector in Pati Regency based on stakeholder’ perspective. Beef cattle sector in Pati Regency had opportunity to develop to improve productivity and able to compete with import product from other country. It had availability of feed resources by mix farming system practices between crop and livestock production. In order to support smallholder farmers, government need to plan long term strategies such as open access to capital, build partnership to improve marketing system as well as regulate production system and processing of beef product.