Open AccessParticipation and interest in young generations on business distribution of strategic food commodities in South Sulawesi
Author(s) -
Jaman,
S Mardiyati,
Ruliaty
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/759/1/012051
Subject(s) - nonprobability sampling , likert scale , commodity , distribution (mathematics) , marketing , business , scale (ratio) , strategic planning , sample (material) , descriptive statistics , citizen journalism , geography , finance , population , political science , sociology , psychology , chemistry , mathematical analysis , developmental psychology , statistics , demography , mathematics , cartography , chromatography , law
The development of strategic food commodity distribution businesses in rural areas really requires participation and strengthening the interest of the younger. This study aims to determine the level of participation and interest of young farmers in the development of strategic food commodity distribution businesses. This research was conducted in the area of Gowa Regency, South Sulawesi Province. The sampling method used purposive sampling, which is deliberately selecting young farmers who are members of farmer groups, so that the sample obtained is 42 respondents. Data analysis is descriptive qualitative and quantitative analysis (scoring technique with a Likert scale). The results of this study indicate that the level of participation of young farmers in the strategic food commodity business development program is assessed from three aspects, namely planning, implementation and evaluation. The level of participation in the planning aspect was 68.19 percent, categorized as high, while the implementation and evaluation aspects were respectively 65.14 and 58.86 percent which were categorized as moderate. Thus, the participation rate was generally 64.06 percent, which means that it was quite participatory. The interest of the younger generation in the marketing/distribution business of strategic food commodities is in the medium category of 65.81 percent.