Reminiscences of suprematism heritage in modern design and architecture: relevant professional discourse, environment identity source and/or commercial idea

The article conducts the analysis of using the heritage as one of the most problematic professional discourses of today and the particularly relevant practices of forming an objective-spatial environment as the means for making up unique living spaces in the situation of modern life commercialization. Today suprematism, selected as the object for discussion, is quite a popular cultural pattern and identity resource demanded in the works of designers and architects. The relevance of the research is also explained by the need of searching for a compromise solution between a correct interpretation of the heritage and commercial profit. The work includes the study of the avant-garde painting as the modern era style, suprematism reminiscences in the objects of modern design and architecture, analysis of relations between the heritage and commercial idea. An important outcome is the identification of successful examples of the heritage application in modern works. The paper outlines a positive experience of using the brand potential of the suprematism heritage, the interpretations of “new painting” as a concept, a cultural example, an identity resource and a special design language which shows the opportunity of the cultural norm priority over the commercial idea. It also provides obtaining the balance between contemporary challenges and cultural archetypes at the creation of the demanded and relevant product.