Open AccessApproaching SWOT Analysis to Develop Strategies of Marine-Ecotourism in Bedono Village, Sayung, Demak
Author(s) -
Arya Rezagama,
Wilis Ari Setyati,
Tri Winarni Agustini,
Sony Sunaryo,
Shova Devi,
E Deswanto,
I M Budiati
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/750/1/012059
Subject(s) - swot analysis , tourism , ecotourism , agrarian society , environmental planning , business , government (linguistics) , context analysis , environmental resource management , context (archaeology) , geography , agriculture , marketing , environmental science , linguistics , philosophy , archaeology
Climate change and abrasion have had a wide impact in various regions of the world. In the area of Central Java Province, such as the coast of Semarang-Demak, there has been a significant change from being an agrarian society to become a coastal area. This raises the potential for coastal disaster-based ecotourism. However, there are many challenges that need to be assessed first to provide a basis for the development direction. Ecotourism provides direct benefits for nature and community conservation in the context of revitalizing resources to rebuild socio-economic conditions that have not been properly managed. The purpose of this study is to examine the development of Disaster-Marine-Ecotourism using a SWOT analysis. The application of SWOT analysis in maritime tourism planning in Bedono village found some specific and unique points. The biggest challenge are developing the competence of local leaders in the tourism sector and improving tourism support infrastructure. Meanwhile, the biggest threat from outside is environmental conditions which are getting worse every year. So synergy from various parties, especially the government, is needed in providing disaster response programs in the area.