Open AccessDecision Purchasing Malaysian Rice at Border Region
Author(s) -
Kopyt NIa,
I. Sekar
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/748/1/012012
Subject(s) - respondent , purchasing , regression analysis , population , test (biology) , variables , quality (philosophy) , variable (mathematics) , linear regression , perception , mathematics , geography , statistics , agricultural science , advertising , marketing , business , psychology , demography , sociology , biology , political science , botany , mathematical analysis , philosophy , epistemology , neuroscience , law
Sebatik region was border region which located near by Malaysia. The study objectives to identify characteristics and perceptions in purchasing rice in border areas from 42 respondent out of 757 population. Statistically, the questionnaire data were analyzed using classic assumption test analysis and multiple regression. The results show that consumers’ perceptions in purchasing rice in border areas were effected by cheap price (71.4%), brand (66,7%), and the quality (92,9%). Based on the first multiple regressions in R Square test variable X mostly affected by variable Y with amount of 0.635. The t-test results show the variables were effected by gender with significanceof 0.008, education with sig of 0.026, family income with sig of 0.049, price with sig of 0.019, and quality with sig of 0.003.