Open AccessUnderstanding consumers’ behaviour for reducing environmental and social impact through sustainable product design – A Study case of vehicles usage in Indonesia
Author(s) -
A Hamni,
Achmad Yahya Teguh Panuju,
Dwi Asri Siti Ambarwati
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/739/1/012052
Subject(s) - sustainability , product (mathematics) , business , environmental economics , consumption (sociology) , quality (philosophy) , sustainable products , thematic analysis , sustainable consumption , sustainable development , marketing , dimension (graph theory) , qualitative research , economics , political science , sociology , ecology , social science , philosophy , geometry , mathematics , epistemology , pure mathematics , law , biology
One of crucial aspects in achieving a better level of sustainability in a country is the society’s responsible product consumption pattern, as descripted in The United Nations’ Sustainable Development Goals (SDGs). Inevitably, the dynamic interaction between consumers and products creates negative effects to the social and environmental dimension, including emissions from all the product’s life cycle phases. Among other products, the usage of private combustion engine vehicles in Indonesia is one of the highest emission producers and a highly fuel consuming product. While the exploitation of these vehicles for fulfilling basic needs is essential to increase the society’s quality of life, extended behaviour related to the vehicles may come from unimportant desire and endangers the dimensions of sustainability. This paper reveals the consumers’ problematic behaviour and their reasons, as a part of a sustainable design framework, by conducting survey and in-depth interview sessions. Subsequently, the data is analysed qualitatively using thematic analysis method. The results may address strategies for the manufacturers in designing future eco-friendly vehicles and also gives recommendations for other stakeholders in creating policies and educational programs for the society.