Open AccessCorporate branding in banking environment: Evidence from acquisition process
Author(s) -
Mochammad Fahlevi
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/729/1/012130
Subject(s) - business , dimension (graph theory) , corporate branding , position (finance) , marketing , population , banking industry , service (business) , value (mathematics) , business administration , accounting , brand equity , finance , sociology , computer science , demography , mathematics , machine learning , pure mathematics
Banking service companies today have become the needs of modern society, from those who live and live in big cities to small villages. This research was conducted to find out how the image of PT Bank Danamon Indonesia during the acquisition process was reluctant to Bank DBS Singapore. In this study, the approach used is quantitative research, this research used the Leedy formula 100 samples. The population in this study were all active individual customers of Bank Danamon in Sunter and Kelapa Gading, North Jakarta. The results of this study, the withdrawn dimension that has the greatest effect on corporate branding, each indicator from each dimension is in the position of moderate to high value. This proves that during the acquisition process Bank Danamon continued to have a positive branding.