Open AccessVisual communication analysis the effect of signs and colors on traffic safety in Jakarta
Author(s) -
Arsa Widitiarsa Utoyo,
Hervina Dyah Aprilia,
R. A. D. R. I. Kuntjoro,
Andreas Kurniawan
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/729/1/012087
Subject(s) - warning signs , perception , meaning (existential) , computer security , computer science , psychology , transport engineering , engineering , neuroscience , psychotherapist
About 90% of the information needed for driving is received visually by the driver. Only a little information is received with hearing (horns and shock markers) and a sense of touch (tactile markers and rough roads). Most of the information they get is visual. The two most common equipment used by technicians to give information is signs and markers consisting of signs, colors, and words. Traffic signs are elements defined as a special set of code labels intended for traffic users, which are in a vertical field for traffic areas. It is a basic means of communication between authorities and road users. Standards and guidelines suggest the use of words and color codes that are appropriate for conveying the different intensity of hazards. Red, yellow, and blue indicates a decrease in the intensity of the danger. Likewise, danger, warning, and attention show the danger in decreasing intensity even though some studies find no significant differences in the hazard assessment of warning and attention words. Signs and color codes used in our study are capable of giving meaningful meaning, warning, attention, thinking, and notification. For colors, it will be red, yellow, green, white, blue, green, and orange. We will evaluate perceptions of implied danger and language effects.