Open AccessThe redesign book of aroma rasa kuliner Indonesia Wedang Hangat
Author(s) -
F Nathania,
Inda Ariesta,
Hengki Wibowo
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/729/1/012065
Subject(s) - indonesian , recipe , symbol (formal) , advertising , computer science , visual arts , art , business , history , philosophy , linguistics , archaeology , programming language
The research goal was to re-design the book of “Aroma Rasa Kuliner Indonesia Wedang Hangat” by Lilly T. Erwin to make it more informative and appropriately designed. The design method used creative strategies, having teens to young adults as the new and major target. Tailored visual and design strategies were inspired by recipe notebooks commonly written by mothers as a symbol of Indonesian culinary culture legacy. The concept was applied in the new book design, which was in line with design principles in the form of the new layout, illustration, and big idea, the “Notes about Wedang”. The design result shows a new, unique visual identity, although there is still a need for more improvements.