Open AccessEffectiveness of Media and Communication Forms to Promote a Positive Behavior of the Society around Untirta New Campus toward Environmental Preservation
Author(s) -
Yudi L.A Salampessy,
Suherna,
Ail Muldi
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/715/1/012015
Subject(s) - sustainability , environmental quality , neighbourhood (mathematics) , environmental communication , sociology , public relations , psychology , political science , ecology , mathematics , mathematical analysis , law , biology
The vision of the University of Sultan Ageng Tirtayasa (UNTIRTA) as a Green Campus shows its sensitivity to the importance of environmental quality and quick response to developing living behaviours that prioritize environmental sustainability. This study aimed to describe the issues and actions of environmental preservation that are considered important by the community around the Untirta new campus and to analyze the media and forms of effective environmental communication messages to build positive attitudes towards environmental care actions. This research used a quantitative approach with survey and quasi-experimental design. The results showed that for the community around the Untirta new campus, the main environmental issue was the environment that felt arid and maintaining trees around the home environment as the most important environmental care action considered. The community showed a pro-environmental attitude in the neighbourhood where they live, while the media and forms of environmental communication messages that are most effective in increasing this attitude were banners with positive message forms.